The Top 5 Reasons Virtual Breastfeeding Support Increases Member Satisfaction
Breastfeeding a baby for up to a year is said to be the equivalent of working nearly 1,800 hours. But like most things, those 1,800 hours are never smooth and easy. In fact, breastfeeding for new parents can be difficult, with new transitions and milestones quickly derailing any sort of routine. Access to support and education from professional lactation consultants is an essential tool to help parents meet breastfeeding goals.
In fact, the United States Preventative Services Task Force (USPSTF) just recently gave lactation support a Grade B concluding it as a beneficial intervention for families, requiriing health plans to cover these services. However, access to in-person care can be difficult as maternal health care deserts are on the rise. Enter virtual support– an essential addition to every new parent's care journey. In that same report, the USPSTF agrees virtual lactation support can increase access. But to increase the actual use of virtual support, it too must be covered by insurance.
In this blog we will outline the top 5 reasons why virtual breastfeeding support should be covered by all health plans and can not only increase breastfeeding rates but member satisfaction as well.
Accessibility and Convenience
Virtual breastfeeding support makes it easier for families to access the help they need at their convenience.
With families having to travel farther distances for delivery or in-person care, it is even more difficult to find consistent lactation support.
Early postpartum can be a very stressful time for new parents. Traveling distances with a small newborn can be nearly impossible. Virtual support means families are accessing the care they need in their own homes, on their own terms.Virtual lactation is also a great option for busy families who need flexible hours. This is key around transition times such as going back to work.
Most mothers report returning to work as a reason they stop breastfeeding. Offering virtual support means families can get tips on pumping at work or babyfeeding and childcare, all during the hours that work best for them.
Expert Guidance from Certified Lactation Consultants
Virtual support offers direct access to experienced lactation consultants.
Working with a lactation consultant consistently means providers develop a strong relationship with each patient. They can create tailored care plans that meet individualized needs such as how to wean off a nipple shield or how to increase milk supply–all specific to each parent and child team.
This strong relationship also means lactation consultants can help quarterback each patient's care. Reminding them of their 6-week postpartum visit, helping with talking points for their pediatrician and so much more. Virtual providers also can research local support groups to make sure each patient is receiving the full wrap-around support they deserve.
Reduces Stress and Anxiety for New Parents
Virtual breastfeeding support offers emotional and psychological relief.
Breastfeeding and babyfeeding can be incredibly isolating for new families. Having access to in-the-moment support via a virtual provider can make all the difference to a new mom managing her anxiety and stress. In fact, many new parents state baby feeding as one of the biggest stressors in the first few months.
Access to a provider and lactation team for continuous education also means families feel empowered. They are armed with the tools to make decisions as their babies grow and develop.
Cost-Effectiveness for Health Plans and Members
Virtual breastfeeding support can be more affordable than traditional in-person consultations.
Because virtual lactation support is often continuous, focusing on preventing a problem before it arises, it actually reduces healthcare costs related to last minute urgent care or ER visits.
As well, not having to travel, leave work or find childcare to attend an appointment, means less financial burden on members seeking care.
Improved Health Outcomes and Member Retention
Access to breastfeeding support leads to better health outcomes, which increases satisfaction with health plans.
There is a direct correlation between access to support and higher breastfeeding rates. Many studies show that breastfeeding initiation and duration would improve with more support. And higher breastfeeding rates contribute to better maternal and infant health outcomes.
And since lactation providers act as trusted advisors, quarterbacking care, they can more consistently perform screenings and make sure families are attending well-visits. All this improves key HEDIS metrics such PPC scores and depression screenings.
Lastly, health plans that offer robust support also demonstrate a commitment to their members' well-being, enhancing member retention and loyalty.
Conclusion
Integrating virtual breastfeeding support isn’t just essential for new parents, it’s essential for health plans and providers as well.
Virtual support removes access barriers, focuses on preventative care and improves key health outcomes.
